BURLINGTON, ON — IKEA Canada is launching a new sustainability program, The Never Ending List, that outlines the retail giant's commitment to taking social and environmental responsibility towards its customers, coworkers and suppliers. IKEA has developed this branded platform to better communicate its ongoing commitment to the environment.

"For over 50 years, IKEA has embraced sustainable business practices," says Kerri Molinaro, President of IKEA Canada. "The 'Never Ending List' outlines our accomplishments with a goal of expanding our initiatives further here in Canada and around the world."

The Never Ending List yields nearly one hundred social and environmental IKEA stories and continues to grow. Supported online (www.ikea.ca/theneverendinglist) and with in-store communication, customers and coworkers can find what IKEA is doing and how they are doing it worldwide, and here in Canada.

The focus of IKEA's efforts is on a number of areas where the company is truly able to make a significant impact: products and materials, suppliers, energy and transport, and community involvement. The organization has set key performance indicators in order to track its own progress. Results are made public annually in the IKEA social and environmental report and will now be included on the Never Ending List website.

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