OAKLAND, CA — As part of its commitment to increase communications on its corporate social responsibility (CSR) initiatives, The Clorox Company this week announced the launch of its new CSR website, www.cloroxcsr.com. The site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products in the U.S. and Canada, as well as a comprehensive glossary of terms for each ingredient.

Ingredients Inside
On the new site, Clorox provides consumers with information on product stewardship, including safety processes and guidelines on how the company screens ingredients, including fragrance components for new products. For example, Clorox requests all of its fragrance suppliers to follow a series of strict guidelines for ingredients used in any new fragrance the company purchases.

Clorox's new CSR website includes access to a complete listing of ingredients and a comprehensive glossary of terms to help consumers understand the function of each product ingredient. Plans also are under way for French and Spanish versions of the product ingredient communication section of the Web site.

"Clorox is continuing to demonstrate the kind of progress we need companies to make," said Sierra Club Chairman Carl Pope. "Since we began working with them on the Green Works® brand, we've seen their commitment to important areas such as product innovation, ingredient communication, environmental stewardship and the transition to eliminate chlorine transportation from their U.S. supply chain. We applaud their approach to becoming even more open in communicating about their business practices and CSR commitments."

Visit www.cloroxcsr.com for more information on the company's CSR programs.

< Prev		Next >