TORONTO, ON — Canadian Tire Corporation, Limited released its first Community and Business Sustainability Report last week and announced that it will including and reporting on sustainability metrics in its quarterly and year-end financial reporting.

"For Canadian Tire, sustainability is a business strategy and not simply an environmental or green initiative," said Stephen Wetmore, President and CEO of Canadian Tire Corporation. "We owe it to our communities to be a leading corporate citizen - and we owe it to our shareholders and customers to run a strong company."

Canadian Tire is currently working to establish metrics that best reflect the realities of the retail sector. It will match widely-accepted criteria such as carbon emissions or landfill diversion with sector-specific metrics affecting supply chain, packaging, and retailing of products. Beginning in 2010, some sustainability metrics will be reported quarterly with others summarized annually.

To highlight its ongoing sustainability efforts and related business, environmental and social benefits, Canadian Tire also launched a "virtual community" that engages visitors through an interactive website. The Sustainability Report and website showcase initiatives that have been underway for several years and can found at CTSustainabilityInAction.ca.

Canadian Tire began to formally integrate sustainability into its business strategy in 2008 and the reporting of sustainability metrics is the next step to track and explicitly identify sustainability as a source of business value. Core to the company's everyday business priorities, sustainability is connected to business decisions across the entire enterprise: an enterprise that includes 1,200 locations nationwide serving retail, apparel, financial, petroleum and auto.

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