By Dr. Albert Esser

Business decision makers have been relatively slow to embrace environmentally friendly practices, mistakenly assuming that they must subject their companies to similar sacrifices-that "greening" their companies is costly, and thus bad for business. Most businesses want to adopt green practices but the perception that going green means spending more often stops them from adopting environmentally friendly alternatives. Such assumptions couldn’t be further from the truth.

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In Conversation with: Chris Pratt, Strategic Initiatives Executive, IBM Canada

Information technology is playing a key role in the greening of some businesses. But many companies are still unaware of how IT systems can truly change the energy profile of a business. Some of these opportunities were explained in a webinar presented earlier this year by Chris Pratt, Strategic Initiatives Executive at IBM called "Innovation In Action."  

Green Business caught up with Pratt after the webinar to discuss where he sees the greatest opportunities for businesses, and how attitudes to efficiency are changing quickly.