Mississauga, ON - Due to its success, Walmart Canada is expanding the GreenLine, its private-label brand of environmentally preferable cleaning products, to include a phosphate-free dish soap, dish detergent gel and dish detergent tabs.

Available in all of the company's stores nationwide, the GreenLine now includes nine biodegradable, phosphate- and dye-free cleaners, without synthetic fragrances. Certified by Environmental Choice's EcoLogo program, a leading North American environmental standard, the GreenLine is also certified to be better for the environment.
   
"Walmart continues to take green mainstream as we launch an ever-increasing number of environmentally preferable products, not just in the cleaning aisle, but across the store," said Jim Thompson, senior vice president of merchandising and operations for Walmart Canada. "Our aim remains bringing customers environmentally preferable products they can afford so they don't have to make financial trade-offs when adopting more sustainablelifestyles."
   
Since its launch last April, the GreenLine has grown quickly in popularity among customers. Priced lower than most conventional cleaning products, the GreenLine has been steadily gaining sales ground against traditional cleaning products.
   
"Our research shows that nearly three out of four Canadians cite expense as the main barrier to buying environmentally preferable products more often," said Thompson. "We recognize that simply bringing greener product choices to customers is not enough to encourage adoption, we must also bring them to customers at lower prices so they don't have to choose between products that are good for the environment and good for their wallets."
   
For more information on Walmart Canada's sustainability goals and efforts, please visit: www.forthegreenergood.ca.

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